PRIVACY
Introduction
Tallulah Rose recognizes the importance of protecting the privacy of your personal data. We have instituted strict policies and security measures to protect the information you provide us.
The purpose of this privacy policy is for you, as a customer to learn how Tallulah Rose handles your personal data and for you to be able to feel secure that the processing is being carried out in accordance with the General Data Protection Regulation and other applicable data protection law. The privacy policy also describes your rights vis–à–vis us and how you can enforce those rights. By purchasing or receiving our products/services, you confirm that you have read and understood the content of this privacy policy.
This privacy policy is aimed towards you as a customer belonging to one or more of the following categories.
Retail customers (customers in our store)
Etail customers (customers that shop online)
Newsletter club
Website users
2. Categories of data processed, purpose and legal basis for processing
2.1 General
Below is a summary of the categories of data that we process, the purposes of processing the data and on what legal basis we are processing your data.
2.2 Retail Customers
If you make a purchase in one of our physical stores we may process your name, email, and purchase history to provide customer service, process returns and give customer advice on any products you have bought and send electronic receipts to you. We will only collect the information if this is accepted by you. The legal basis for the processing is a balance of interests where our legitimate interest is to be able to provide customer service and facilitate the administration of returns, exchanges and complaints.
Your contact details may also be processed for direct marketing purposes, namely to keep you informed via email or other messenger services of our products, special events or promotions. The legal basis for the processing is a balance of interests where our legitimate interest is to market our products to existing customers.
2.3 Etail Customers
When you purchase a product online your name, email, phone number, shipping address and billing address (including street name, zip code, city and country) are used to process your order. The data is also processed so that Tallulah Rose can process any returns, exchanges, and complaints as well as communicating with you regarding any questions or comments you may have regarding the product(s). The phone number is collected so that we can send a text message to you when the product(s) have arrived at your pick-up place. The legal basis for the processing is that it is necessary in order for Tallulah Rose to fulfil its contractual obligations towards you.
Your purchase history is also stored so that Tallulah Rose can process any returns, exchanges, and complaints as well as communicating with you regarding any questions or comments you may have regarding the product(s). The legal basis for the processing is a balancing of interests where Tallulah Rose’s legitimate interest is to facilitate the administration of returns, exchanges and complaints.
Information regarding returns are also stored for accounting purposes. This storing is based on Tallulah Rose’s legal obligations.
Your email may also be processed for direct marketing purposes, namely to keep you informed via email of products, special events or promotions. The legal basis for the processing is a balance of interests where our legitimate interest is to market our products to existing customers.
Payments made for purchases on Tallulah Rose’s website are processed by a third-party payment service and such third party is the controller of the credit card information and other information relating to the payment. Tallulah Rose does not collect or store any payment information.
2.4 Newsletter Club
If you have signed up for Tallulah’s Newsletter Club your personal data is processed in order to handle your membership and provide you with the services and advantages in accordance with Tallulah Rose’s Newsletter Club Terms and Conditions.
Tallulah Rose will thus process your personal data for the following purposes:
Member page/account page: For this purpose we use your name, email, password and address to create and administer your Membership.
Furthermore, your phone number and address (including street name, zip code, city and country) is collected and stored to make future purchases quicker and to provide you with relevant information regarding our products.
Purchase history is stored to provide you with the possibility to review your purchases and returns and for us to send relevant information to you.
Personalized newsletter and tailor–made marketing: For this purpose we use your name, email address, cookie–id, your activities on the website including how you scroll and view different pages, your interaction with send outs such as newsletters and promotions, for example, if you have used a promotion or opened the newsletter, transaction details, purchase history such as how often you purchase items and what kind of items you have bought (category, color, size). Also, your IP–address is processed in order to send marketing based on geographic location.
For us to provide you with the personalized newsletter and tailor-made marketing we combine your personal data mentioned above, analyze it and create your profile based on such analysis (so called profiling). For example, we may combine your activity on our website (e.g. which part of the website you visit and which goods you place in your shopping-cart), with how you have interacted with a promotion and your previous purchases in order to create a profile of what you are interest in and then send personalized and tailor-made marketing to you based on that profile. We may also create a so-called customer lifetime value of you as a member, i.e. an estimation of your future interactions with us.
Information about your activity on Tallulah’s website and in relation to our send outs, as well as how often you purchase goods and what specific goods you purchase, will be collected through the use of cookies and similar techniques such as pixels provided by third parties. The placement of such cookies and other techniques are described in our Cookie policy.
Invitations to special events: For this purpose, we use your name, email in order to send the invites to the correct recipient. If the event is a local event we will also use your address in order to send invites only to relevant members.
Personalized service in our physical stores: For this purpose, we use your name, transaction details, purchase history such as how often you purchase items and what kind of items you have bought (category, color, size), your activities on the website such as how you scroll and view different pages, your interaction with send outs such as newsletters and promotions such as if you have used a promotion or opened the newsletter.
E–receipt: For this purpose, we use your name, email and transaction details in order to make the send-outs.
The legal basis for the processing of your data as a Member of Tallulah’s Newsletter Club is that it is necessary to fulfil a contractual obligation namely the Tallulah’s Newsletter Club Terms and Conditions.
2.5 Website Users
When you visit the website www.tallulahroseworld.com, we may process your IP-address to locate from where in the world you are visiting from. The purpose of the processing is to gather data for statistical purposes. The legal basis for the processing is a balance of interests where our legitimate interest is to improve our services through the use of statistics over visitors of the website.
Please note that your IP-address does not directly identify you as an individual. However, by cross-referencing your IP–address with additional available information, your identity may be revealed. Tallulah Rose will not seek to identify you as a Website User.
2.6 Anonymized data
It can be noted that we may also use anonymized data for statistical purposes.
Cookies
A cookie is a small file which asks permission to be placed on your computer`s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Modifications
Tallulah reserves the right to occasionally make changes to our privacy policy or practices. We will post the updated policy on our website, and thus we encourage you to review this page from time to time.
Tallulah reserves the right to occasionally make changes to our privacy policy or practices. We will post the updated policy on our website, and thus we encourage you to review this page from time to time.
Version 4, last date for modification: 3 March 2022