a new dawn

 
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A new dawn


You could argue that Fall is a season overblown with clichès about fresh beginnings – new goals, new love and schoolgirlish joie de vivre. How many writers have rhapsodised over the Proustian sense-memories induced by the fragrance of Autumn?
Even though clichès are all an adherence to the conventional, change is inevitable. It is a new dawn, after all. 
Yes, change – a word pregnant with promise. And we have exhaustively calibrated to deliver upon it. We speak to women of all ages. We speak to modern bohemians; to relentless travellers; to dreamers. This is our rechristened baby Tallulah Rose. 

 
THE HOUSEEvangelina Fysa