When a timeless classic woman gave birth to rock n roll grit, a beautiful paradox was created. Yes, the story began when mother and daughter duo, MELINA & EVANGELINA ROSE FYSA, merged their contrasting worlds to create clothing brand TALLULAH ROSE. Since the very beginning, the Europe-based duo cultivated a bohemian chic streak, fostered by their perennial fascinations with travel and vintage cinema.
Back in the 1980S, MELINA had finished studying fashion and interior design in LONDON and moved back to CYPRUS where she put her dreams on hold to become a wife and a mother. But she was a seasoned traveller from a young age and had a penchant for cherry-picking and then compartmentalising traditions and cultures from all around the world. And so, on one hot summer day the label's genesis came into being after her husband and daughter, persuaded her.
Coming from a different background of that of her mother's (in reality and in spirit), EVANGELINA ROSE is a precocious writer, photographer and filmmaker. She is the brand's sole artistic and image director and she applies her vision for storytelling to film and shoot campaigns. She also designed and branded the online store and established the #youareTallulahRose hashtag with the aim to empower women. Evangelina previously interned at Jefferson Hack's DAZED MEDIA and attended and reviewed shows during LONDON FASHION WEEK. Her acclaimed final year print magazine (or movie on paper, as she describes it), NEVERMIND LOS ANGELES, was shortlisted in the TOP 10 for the INTERNATIONAL DRAPERS AWARD at GRADUATE FASHION WEEK.
Tallulah Rose has grown to be a fashion-conscious brand that represents the values of family, love, gratitude and compassion. The duo established an alternative model for ethical, social and environmental welfare by reviving traditional textile methods. The garments are designed and produced in India, by the use of natural dyes and sustainable fibers, free from pesticides and fertilizers.
The Tallulah Rose woman is a walking, intoxicating poem of vibrant prints and airy silhouettes that channel the ultimate bohemian fantasy. She is a MOTHER. She is a DAUGHTER. She is A CELEBRATION OF ALL AGES. She is simply... TIMELESS.
Shop. Watch. Love. You are Tallulah Rose. █
Melina & Evangelina Fysa
Co-Founders of Tallulah Rose