love! the story
When a timeless classic woman gave birth to rock n roll grit, a beautiful paradox was created. Yes, the story began when mother and daughter duo, MELINA & EVANGELINA FYSA, merged their contrasting worlds and personalities to create bohemian luxe brand TALLULAH ROSE.
Back in the 1980S, MELINA had finished studying fashion and interior design in LONDON and moved back to CYPRUS where she put her dreams on hold to become a wife and a mother. But she was a seasoned traveller from a young age and had a penchant for cherry-picking and then compartmentalising traditions and cultures from all around the world. And so, on one hot summer day the label's genesis came into being after her husband and daughter, Evangelina, persuaded her.
Coming from a different background of that of her mother's (in reality and in spirit), EVANGELINA is a writer, photographer & a recent First Class Fashion Journalism graduate. Beginning her first steps as a journalist, she interned at Jefferson Hack's Dazed Group (for both AnOther and Dazed magazines). She received a signed illustration and a personal advice from filmmaker HARMONY KORINE and created NEVERMIND LOS ANGELES – a print movie on paper magazine that was shortlisted in the TOP 10 for the DRAPERS AWARD at GFW British and International Awards. Evangelina currently writes and shoots all campaigns of Tallulah Rose and designs the e-shop.
The Tallulah Rose woman is a walking, intoxicating poem of vibrant prints, heavy embellishment, dense embroideries and airy silhouettes that channel the ultimate bohemian fantasy. She is a MOTHER. She is a DAUGHTER. She is A CELEBRATION OF ALL AGES. She is simply... TIMELESS.
Shop. Read. Love. You are Tallulah Rose. █
Read our manifesto here.
Melina & Evangelina Fysa
Co-Founders of Tallulah Rose